Case Blueprint

Q: Why did you give $20 million to the Canadian Opera Company?

A: Because they didn't ask for more.

With his answer to the above question, Isadore Sharp of Four Seasons Hotels highlighted one of the most difficult exercises in fundraising: determining the compelling reason people or companies should give more. If the value proposition is weak, people won’t give enough. If the value proposition is strong but its worth is underestimated by the charity, it won’t ask for enough.

The development of the “Case Blueprint” is a service offered exclusively by Inspire! It recognizes that a well-reasoned case isn’t enough because, by itself, it just causes people to shop and compare with other fundraising opportunities…with the hope that they eventually choose you. If your campaign can capture people’s imaginations, they will ignore all other options and just choose you.

The Case Blueprint identifies – in seven words or less – what we call the inspiring value proposition (IVP). This is the emotional trigger and the reasoning behind it that moves people to lead, volunteer or donate at a higher level. Your IVP will also allow you to train everyone in your organization in a matter of minutes to speak with one compelling voice about the charity and its campaign.